2020 – 2022 Board of Directors​

Our volunteer Board of Directors is elected at the annual conference.

Please contact any officer or director if you have any questions about the association.

President

Cassie Larson, CAE

Minnesota Nursery & Landscape Association

  • Learn more about Cassie Larson, CAE

    Cassie Larson became the Executive Director at the Minnesota Nursery and Landscape Association in 2012 after serving first as the association’s Communications Director and then Education & Industry Advancement Director. Larson began her career in corporate consulting at Accenture (formerly Anderson Consulting) leading training design and development teams in retail software implementations for companies such as JC Penney, Gap, Kohl’s and Best Buy. She was prompted to try non-profit work after her experience in corporate America, which led her to an association management where she organized educational programming and trade shows for medical associations across the globe. A passion for association management led her to MNLA’s doorstep in June 2004. She is a Past President of the Associations North board of directors, serves as the President-Elect for the Nursery and Landscape Association Executives, and holds the designation of Certified Association Executive (CAE) from the American Society of Association Executives.

President Elect

Breanne Chavez

Washington State Nursery and Landscape Association

  • Learn more about Breanne Chavez

    Breanne Chavez is the Executive Director of the Washington State Nursery & Landscape Association (WSNLA). Previously, Chavez served as the WSNLA Communication Director from 2000 – 2011. With a bachelors in public relations from Central Washington University and a certificate in non profit management from South Puget Sound Community College and the Non Profit Leadership Institute, Breanne applies management and marketing skills to a diverse scope of Association programs and initiatives that center around protecting and advancing the industry through advocacy, education and promotion. Her twenty years of experience in nursery and landscape non profit management, has provided Chavez with the foundation to deliver vision and proactive leadership in addressing association relevancy and growth.


    Breanne is also the Executive Secretary of the WSNLA Scholarship & Research Charitable Fund, a separate 501(c)3 with an independent board that oversees over $600,000 in funds dedicated to supporting horticulture scholarships and grants. On average, it awards $25,000 in scholarship & grants annually. Breanne is a member of the Nursery & Landscape Association of Executives were she serves as the 2020 Vice President, and also serves on the Washington State Department of Agriculture Nursery Advisory Committee. When not working, Breanne enjoys spending time with family, camping, and working in her garden.

Vice President

Scott Grams

Illinois Landscape Contractor’s Association

  • Learn more about Scott Grams

    Scott Grams has been the Executive Director of the Illinois Landscape Contractors Association since 2008.


    Since 1959, ILCA has provided landscape professionals with the resources needed to enhance their performance and ensure continued growth and success. The Association’s mission is to enhance the professionalism and expertise of landscape professionals by providing leadership, education, representation, and services while promoting environmental awareness and the value of the landscape industry. The association is pledged to serve as a forum for the free exchange of ideas among landscape professionals, their suppliers and the government, working together for a greener, more beautiful Illinois. ILCA is a 501 (c) (6) nonprofit trade association with more than 800 member companies.


    Grams graduated from Purdue University and holds a Master’s Degree from Northwestern. He is married to wife Karla and has two children Zach and Zoe. They live in Downers Grove, IL.

Immediate Past President

Linda Reindl

Florida Nursery, Growers & Landscape Association

  • Learn more about Linda Reindl

    Linda joined Florida Nursery, Growers and Landscape Association (FNGLA) staff in 1993. She manages FNGLA’s development and delivery of educational programs, committee liaison to several FNGLA committees and is Executive Director for the National Horticulture Foundation (NHF). Linda was born and raised in Wisconsin and earned a B.S. in Mass Communications with an emphasis in Public Relations and a Minor in Public Administration from the University of Wisconsin/La Crosse. She has two daughters and enjoys outdoor sports like hiking, biking and swimming.

Director

Heather MacRae

Landscape Ontario Horticultural Trades Association

  • Learn more about Heather MacRae

    Heather is currently the director of trade shows & events for Landscape Ontario Horticultural Trades Association, where she currently leads the team on Canada’s largest trade event for the green industry, Landscape Ontario Congress. Heather brings over 20 years of event planning experience, specifically iconsumer and b2b exhibitions, her passion is planning, re-inventing and ensuring events offer a first class experience.


    Heather has served as a board of director with the Canadaina Association of Exposition Managers, she was the chair of the annual conference in 2018. In 2019 she was nominated by her peers and was the recipient of the volunteer of year award. Heather also serves on a number of committees within her local community.


    On a personal level Heather is a proud mother two teenage sons, outdoor fitness, travel and cooking are her pastimes. If you were to ask her favorite movie she would tell you The Wizard of Oz because she couldn’t agree more “there is no place like home”

Director

Amy Upton

Michigan Nursery and Landscape Association

  • Learn more about Amy Upton​

    I proudly serve as the Executive Director of the Michigan Nursery & Landscape Association and this year I celebrate my 32nd year working for and with our great, Green Industry.


    My time is focused on and being actively involved in member services, public policy, legislative issues, regulatory issues and I serve as the green industry’s link to state, regional, and national agencies and organizations.


    I serve on many State and National Boards and Committees to ensure a balanced blend of industry and natural interests, serve as a conduit for communication between industry and other interests, provide education and information about our industry to consumers, the Michigan Legislature, Congress, State and National Agencies and work to maintain a sound, science-based voice as it pertains to issues effecting our industry.

Director

Russell Wood

Alabama Nursery & Landscape Association 

  • Learn more about Russell Wood​

    Russell Wood serves as Executive Director for both the Alabama Nursery & Landscape Association and Gulf States Horticultural Expo. As the son of a County Extension Agent, he was raised with a passion for agriculture. In 2002, he was awarded a Bachelor of Science degree in Ornamental Horticulture from Auburn University where he served terms as President and Treasurer for Auburn’s student chapter of the Associated Landscape Contractors of America. After graduation, he began work in Memphis, TN for BrightView (formerly ValleyCrest Landscape Maintenance) before moving to the Atlanta, GA market and employment with Russell Landscape Group in 2010. His passion for people and plants brought him back to Auburn when he joined ALNLA in 2015. In addition to organizing the Expo, Russell is intensely focused on Workforce Development and Consumer Education. He also serves on the Board of Directors for the Alabama Agribusiness Council, the Alabama Green Industry Council, and is a member of the Alabama Farmers Federation Greenhouse, Nursery, & Sod Committee.


    After work, you’ll most likely find Russell and wife Amanda at a soccer field. After many years of coaching recreational soccer for his two children, he now supports the soccer community through service in the Auburn Soccer Association and the Auburn High Soccer Booster Club.

Executive Director

Mary Beth Cowardin

AmericanHort

  • Learn more about Mary Beth Cowardin

    Mary Beth Cowardin leads the AmericanHort marketing and communications team to help build the organization’s brand, engage current members in the organization’s work and expand the association’s membership base.

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