Introduction and Scope
The Nursery & Landscape Association Executives of North America (“NLAE,” “we,” “us,” “our”) is committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy explains our data practices when you visit nlae.org (the “Website”) and use our services, including membership, events, and member resources.
This policy applies to all visitors, members, and event participants of NLAE. It aligns with the requirements of the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA), and other applicable privacy laws in the United States, Canada, and elsewhere.
Your privacy rights matter to us. Please read this policy carefully. If you do not agree with our practices, please do not use our Website.
Information We Collect
Information You Provide
- Membership applications and renewals: name, email address, phone number, organization, job title, and mailing address.
- Event registrations: attendee and guest details for the Annual Conference and other events.
- Payment information: billing address and payment details for dues and registration fees, handled by our payment providers.
- Communications: messages you send us by email or through forms on the Website.
Information Collected Automatically
- Website usage data: pages visited, links clicked, and time on the Website.
- Device information: IP address, browser type, device identifier, and approximate location based on your IP address.
- Cookies and similar technologies: see Cookies and Tracking below.
- Google Analytics: aggregated information about how visitors use the Website.
- Server logs: standard technical records kept by our hosting and security providers.
How We Use Your Information
- Provide, operate, and improve the Website and our services.
- Process membership applications, renewals, dues, and event registrations.
- Maintain the members-only membership directory and member resources.
- Send communications, including listserv messages and monthly roundtable invitations.
- Understand how the Website is used so we can improve it.
- Protect the Website and detect fraud or misuse.
- Comply with legal obligations and resolve disputes.
Data Sharing and Third Parties
We share information with service providers who help us operate NLAE, including AmericanHort (which professionally manages NLAE), Wufoo (online forms), payment processors, Zoom (monthly roundtable calls), Dropbox (member and board documents), Google Analytics (website analytics), and our website hosting and security providers. These providers may use your information only to provide services to us and are required to protect it.
Members’ contact information may be shared with other NLAE members through the members-only membership directory.
We do not sell your personal information to third parties for marketing purposes.
Data Retention
We keep personal information only as long as we need it for the purposes described in this policy, for example while you are a member and for a reasonable period afterward for our records, or as required by law. We then securely delete or anonymize it. Exceptions include legal holds and ongoing business operations.
Your Privacy Rights
GDPR Rights (EU and EEA)
- Right of access
- Right to rectification
- Right to erasure
- Right to restrict processing
- Right to data portability
- Right to object
- Right to withdraw consent
- Right to lodge a complaint with a supervisory authority
CCPA/CPRA Rights (California)
- Right to know
- Right to delete
- Right to opt out
- Right to correct
- Right to limit use of sensitive personal information
- Right to non-discrimination
- Right to authorize an agent
To exercise any of these rights, email web@americanhort.org. We respond within 30 days.
Cookies and Tracking
- Essential cookies: needed for the Website to work, including password-protected member pages.
- Performance cookies: help us improve the Website.
- Preference cookies: remember your settings.
- Marketing cookies: used only with your consent.
You can manage your preferences through our cookie consent banner or your browser settings. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout. We do not currently respond to browser Do Not Track signals.
Children’s Privacy
Our Website is not intended for children under 13. We comply with the Children’s Online Privacy Protection Act (COPPA). EU residents under 16 require parental consent.
Data Security
We use reasonable safeguards to protect your information, including encryption in transit, access controls, and secure hosting. If a breach affects your personal information, we will notify you as required by law, including within 72 hours where GDPR applies.
International Data Transfers
Your information may be transferred to and processed in countries other than where you live, including the United States. Where required, we use appropriate safeguards such as Standard Contractual Clauses for EU residents.
Third-Party Websites
The Website may link to websites operated by others. We do not control those websites and are not responsible for their content or privacy practices. Please review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and change the “Last Updated” date above.
Contact Us
Email: web@americanhort.org
Phone: 614-487-1117
Address: NLAE, 2130 Stella Court, Columbus, OH 43215
Response time: within 5 business days
This Privacy Policy is effective immediately and applies to all personal information collected by NLAE.